Belsize Park Florist Privacy Policy

Overview of Our Privacy Policy

Belsize Park Florist takes your privacy and data protection seriously. This Privacy Policy explains how we collect, use, store, and protect your personal data when you place orders with us from Belsize Park and the surrounding districts. Our practices comply with the General Data Protection Regulation (GDPR) and relevant UK data protection laws. Please read this policy carefully to understand your rights and our obligations.

The Scope of this Policy

This Privacy Policy applies to all customers who place orders with Belsize Park Florist, whether via our website, in person, or by phone, from Belsize Park and neighbouring areas. By ordering from us, you agree to the practices described in this policy.

What Data We Collect

When you place an order or interact with Belsize Park Florist, we may collect and process the following types of personal data:

• Contact Details: Such as your full name, address, phone number, and (if provided) email address, to enable order processing and delivery.
• Order Information: The details of the products you purchase, your delivery instructions, messages to recipients, and any special requests.
• Payment Details: Payment transaction information (note: card information is processed securely by our payment provider and is not retained by us).
• Communication Records: Details of your enquiries, complaints, feedback, and correspondence with us.
• Website Usage Data: For customers using our website, limited technical data such as IP addresses, browser type, and cookie data to enhance your experience and security (see our separate Cookie Policy for more).

Lawful Basis for Data Processing

Under GDPR, we must have a lawful basis for processing your personal data. Each instance of data processing by Belsize Park Florist is justified by one or more of the following grounds:

• Contractual Necessity: Processing your data is necessary to fulfil your orders, deliver products, and manage any associated services at your request.
• Legal Obligation: We may process your data to comply with legal or regulatory requirements such as record-keeping for tax purposes.
• Legitimate Interests: Using your data to improve our services, respond to your enquiries, and ensure the security of our business and website.
• Consent: For activities such as marketing communications, we will only process your data with your explicit consent. You can withdraw this consent at any time.

How We Use Your Data

Belsize Park Florist uses your personal data for the following purposes:

• Processing and fulfilling your orders
• Delivering flowers and gifts to the recipient at the address you provide
• Communicating with you about your order, including dispatch confirmation and customer service
• Responding to your questions, feedback, or complaints
• Improving our services based on customer feedback and purchase history
• Complying with legal and financial reporting obligations
• Sending relevant marketing communications, when you have given your consent

Retention of Your Data

We retain your personal data for only as long as necessary to fulfil the purposes set out in this policy or to comply with legal, accounting, or statutory reporting requirements. In general, we will retain order and transaction data for up to seven years as required by law. Communication records and account information may be reviewed periodically and securely deleted when no longer necessary.

Processors & Third Party Sharing

We use trusted third-party service providers (data processors) to help deliver our services. These include:

• Payment Processors: For secure online and card payments.
• IT and Web Hosting Providers: Who process data to support our systems and website.
• Couriers or Delivery Agents: Where needed to fulfil local deliveries.

Each of our data processors is contractually bound to handle your data securely and in compliance with GDPR. We will never sell your personal data or share it with third parties for their own marketing purposes.

International Transfers

Your data is generally processed within the UK and European Economic Area. If, in exceptional circumstances, data is processed outside these areas, we will ensure that adequate safeguards are in place as required by law.

Your Data Protection Rights

Under GDPR, you have several important rights regarding your personal data. As a Belsize Park Florist customer, you can:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request corrections to inaccurate or incomplete personal data.
• Erasure: Request deletion of your personal data where justified ("the right to be forgotten").
• Restriction: Ask us to restrict processing of your data in specific circumstances.
• Objection: Object to our processing of your data under certain grounds, including direct marketing.
• Data Portability: Receive a copy of your personal data in a commonly used, machine-readable format.
• Withdraw Consent: Withdraw your consent to marketing or other data uses at any time.

To exercise any of these rights, please contact us via the details provided at our store or on official documentation. We may need to verify your identity in connection with such requests.

Security Measures

Belsize Park Florist employs industry-standard physical, technical, and organisational controls to safeguard your personal data from loss, misuse, unauthorised access, or disclosure. Access to personal data is restricted to staff and processors who need it for legitimate business purposes.

Updates to This Policy

We may revise this Privacy Policy from time to time as our services, business practices, or legal obligations change. The latest version will always be available at our premises and on our website. Material changes will be communicated to you, where appropriate.

Contact and Complaints

If you have any questions about this Privacy Policy or how your data is handled by Belsize Park Florist, please contact us using the details available in-store or on our official documents. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Your trust is important to us. Thank you for choosing Belsize Park Florist.